Anyone telling you they have this blog-thing figured out is trying to sell you something. That is one reason why I maintain 6 different blogs and will create a 7th this weekend.
I want to make sure whatever advice I give our "YOU! the Brand." clients and travel industry colleagues comes from firsthand trial-and-error experiences. I believe in sharing failures as well as successes because we learn from both.
Speaking of learning, Darren Rowse's Problogger site is one of the best blogging classrooms on the Web today. Every visit to Problogger always adds fuel to my blogging engine plus Darren adds new and innovative slants to how we can best use blogs to communicate our messages and improve our blogs' value propositions.