YOU! the Brand

Using Google Mail with YOU! the Brand.

You said I should not use Hotmail, AOL, Yahoo, or other public e-mail domain names, but instead have a personal domain name. Does that also apply to Gmail, too?

Travel Professional Marketing Made Easy

Successful travel professionals know marketing is an ongoing practice rather than a one-shot project.  It becomes part of their daily routines.  It develops into a habit.  It's like brushing their teeth or fastening their seatbelt.  They do it because they like the results.

But, how can you tell good travel marketing habits from hype, fluff, and froth?  What are the key components of  successful travel professionals' marketing practices?  And, most importantly, how do you get started?

All this and more is the foundation of YOU! the Brand. and the focus of this post.

Valuing Accomplishment
The first step in building successful daily marketing habits is to prepare yourself to be ready to change your daily practices based on results.  Too many travel marketers confuse activity with results or commotion with accomplishment.  When you hear yourself saying, "I'm too busy to  .  .  .," you should remind yourself to stop and look at the results you're achieving. 

Successful travel marketers are never too busy to stop, check their results, make small adjustments, and move forward.