YOU! the Brand

Power up your Web marketing for $1 a day

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Better  .  .  .

   Faster  .  .  .

      Cheaper  .  .  .

         Solutions that grow your business

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• Are you interested in finding new clients?


• Do you have a travel specialty or a passion?


• Tired of losing sales based on price?
  


• Are you known as a travel expert?


• Are your clients Web savvy?


• Do you have some good travel stories?


• Are your clients shoppers?


• Do you have clients who are raving fans?

If you answered "yes" to any of the above questions, get ready to learn how to use personal blogs, e-mail, and branding to grow your travel business..

Facts You Should Know About Network Neutrality

With the assistance of Liz Strauss from Successful Blog, I wrote a post about maintaining Network Neutrality.  If you are not familiar with the Network Neutrality issue, this is a good place to start.  If you know about this issue, please leave a comment at the end of this post.  I am always interested in you point-of-view.

Large telecommunication companies and cable television operators have lobbied Washington very hard to eliminate Network Neutrality which would prevent them from blocking certain content from your Internet account and charging a surcharge for access to other content, like this blog!

Using Google Mail with YOU! the Brand.

You said I should not use Hotmail, AOL, Yahoo, or other public e-mail domain names, but instead have a personal domain name. Does that also apply to Gmail, too?

Travel Professional Marketing Made Easy

Successful travel professionals know marketing is an ongoing practice rather than a one-shot project.  It becomes part of their daily routines.  It develops into a habit.  It's like brushing their teeth or fastening their seatbelt.  They do it because they like the results.

But, how can you tell good travel marketing habits from hype, fluff, and froth?  What are the key components of  successful travel professionals' marketing practices?  And, most importantly, how do you get started?

All this and more is the foundation of YOU! the Brand. and the focus of this post.

Valuing Accomplishment
The first step in building successful daily marketing habits is to prepare yourself to be ready to change your daily practices based on results.  Too many travel marketers confuse activity with results or commotion with accomplishment.  When you hear yourself saying, "I'm too busy to  .  .  .," you should remind yourself to stop and look at the results you're achieving. 

Successful travel marketers are never too busy to stop, check their results, make small adjustments, and move forward.

Cost

So, how much does all this cost?

Relevant Topics

I'm a destination specialist.  I focus my travel business on just one destination.  This strategy has been very successful for me.  Why would I want blog posts about topics other than my destination?  Wouldn't this dilute the effectiveness of my specialization?

What Else do I Need to Buy?

What new software or hardware do I have to buy?

Tell Someone, Who Tells Someone, Who Tells . . . .

Is there a referral program?

I Want Out!

What if I paid for an entire year and want out before completing the year, do I get a refund?

Excuse me! I have something to say!

Can I write my own blog postings, all the time or just sometimes?

What's Your Name?

How is my domain name selected and how much input can I have on that?