Every year U.S, travel service providers, like hotels, theme parks, convention centers, airlines, and tourist boards travel to Berlin to display their wares to the rest of the world. Their goal is to gain a larger slice of the global travel economy. They are selling the U.S.A as a vacation destination for foreign travelers at ITB Berlin, which is the world's largest travel and tourism trade show.
This year, the U.S. delegation will be the largest since 2001. Their message will be, "the U.S. is back in business and eager to welcome international visitors." This comes after a steady decline in international arrivals to the U.S. and a corresponding decline in jobs in the travel and tourism sector of our economy. There are several reasons for this decline.