If you have any doubt about Thomas Friedman's commentary in The World is Flat that India has become a world super power, just look at the growth of their economy. As an affluent upper middle class emerges so do all the amenities, like spas.
In 2006 India saw a blossoming of resort stay and day spas. With the large city areas reporting a 30 to 40% growth in day spas, there has been a shift from fair skin to healthy skin, from beauty salons to day spas that offer holistic health, and also more male interest in all these categories.
India has always been a top medical tourism destination for Europeans and the popularity of these services has triggered the growth of stay spas and day spas. According to tourism officials, the Indian beauty and wellness market is pegged at about $9 billion with the worldwide market for herbal products and services pegged at $150 billion. Traditional Indian and Chinese systems have been grabbing a major portion of this.
And Tom Friedman can now write, "I told you so!"
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