| I know it seems like we're picking on Northwest
Airlines, but when you voluntarily surrender your FAA maintenance certificate and follow that with a plan to charge $15 per segment for aisle and exit row seats, you have got to wonder if someone laced the Minneapolis water supply with stupidity.|
likes this new $15 per seat revenue generator so much that they gave it
a name, Coach Choice. Supposedly, it is to add "choice and comfort" to
late-booking business travelers, by saving some preferred coach seat
assignments until check-in.
Although you have know that Northwest knows a dumb idea when they see one because they introduced Coach Choice as a test. The next sound you hear will be Northwest's executive back-peddling.
If all of the above is not bad enough, here's the kicker. Coach Choice fees are nonrefundable unless Northwest Airlines is unable to provide the Coach Choice seat assignment due to a Northwest-initiated flight cancellation, equipment change, missed connection, or the customer does not meet exit-row seating requir ements.
Refunds will not be made if a customer voluntarily changes flights or, if after purchasing Coach Choice, a WorldPerks member standing by for First Class is upgraded. Now that's a two-edged sword, "Congratulations, you're upgrade has cleared, but the $15 you just paid for an exit row seat is non-refundable.
To receive a refund, the customer must request one from an airport agent or call Northwest Reservations. Now, set your sun dials, because getting to talk to and airport agent or calling Northwest Reservations is measured in hours.